“The reality is people want a piece of something they can’t be,” says Eli Portnoy, a branding strategist. “They live vicariously through the products and services that those celebrities are tied to. Years from now, our descendants may look at us and say, ‘God, these were the most gullible people who ever lived.’"
— From Nothing Sells Like Celebrity in today's New York Times.
Giorgio Armani will launch the masculine counterpart to 2007's Emporio Armani Diamonds For Women this August. Emporio Armani Diamonds for Men aims for a young audience, and is fronted by actor Josh Hartnett.
The woody gourmand fragrance was developed by perfumer Jacques Cavallier and features notes of bergamot, gaïac, cedarwoods, vetiver, Szechuan pepper, cocoa and ambroxan…
Kate Moss will launch Velvet Hour, her second fragrance, this September under the tag line “Embrace the night”.
Velvet Hour was developed by perfumer Emilie Copperman, and features notes of blue pepper, freesia, cashmere incense, patchouli, nutmeg, sandalwood, amber, ebony and wood…
Antonio Banderas will launch Blue Seduction for Women this coming September. Like its masculine counterpart, last year's Blue Seduction for men, it was developed by perfumer Olivier Cresp and features “an aquatic freshness”.
The notes for Blue Seduction include bergamot, violet leaves, pear, melon, gardenia, peony…
Emma Watson (she plays Hermione Granger in the Harry Potter movies) is rumored to be the next face of Chanel's Coco Mademoiselle perfume. If it turns out to be true, Watson would be replacing Keira Knightley, whose contract reportedly ends this year. (via dailymail.co.uk, found via blogdorfgoodman, image via emmawatson-fans) Update: “Chanel is hotly denying the rumour.” (per cosmeticsinternational)
Kate Moss has launched her second fragrance, Velvet Hour…