Actress Olivia Wilde (some of you may recognize her as Thirteen from House) for Escada’s new Desire Me fragrance. Just below is the “making of”; below the jump, the finished commercial.
Mariah Carey Forever ~ new perfume
Mariah Carey will launch Forever, her latest perfume for women, in September. The title is from a 1996 Mariah Carey song of the same name; Forever will debut at around the same time as Carey’s upcoming album, Memoirs of an Imperfect Angel:
Forever is the latest creation by Mariah Carey. Forever opens with fresh watery nuances, which later blends with tuberose and gardenia aromas…
Qui est Parisienne?
A teaser, presumably for a longer commercial, for Yves Saint Laurent's Parisienne fragrance, fronted by actress model Kate Moss. 13 seconds long.
Celebrity advertising
Respondents were asked whether the presence of a celebrity in an ad makes them more likely or less likely to buy the product, or leaves them neither more nor less likely to do so. Just 8 percent said seeing the celebrity makes them more likely to buy the product, vs. 12 percent saying it makes them less likely. But a landslide 78 percent said it doesn't affect them one way or the other.
— Read more at Most Claim to Be Unswayed by Celebrities in Ads at Adweek. (found via cosmeticnews)
Vintage by Kate Moss ~ new perfume
Kate Moss will launch Vintage by Kate Moss, her fourth fragrance for women, in September.
Vintage is a fruity floriental, and was developed by perfumer Olivier Polge. The fragrance notes include pink pepper, freesia, mandarin, heliotrope, jasmine, almond blossom, tonka bean, vanilla…