Abercrombie & Fitch says they are suing Beyonce over the use of the name Sasha Fierce, which they say is the name of her new perfume with Coty. Abercrombie says that violates their trademark on the name Fierce. Coty says she isn't using the name Sasha Fierce for her new perfume anyway. Everybody gets free publicity, hooray! If you must read more, there are a gajillion articles on the subject all over the internets. Here's one at the Washington Post. (thanks to Sarah for the tip!)
Usher VIP ~ new fragrance
Usher has launched VIP, a new fragrance for men and the singer’s fifth scent. Per Usher…
I really feel like VIP represents the growth I’ve had in the last two years. The man that wears this fragrance, hopefully, will go out in the world empowered by what he’s wearing…
An alluring and sophisticated fragrance
For me, fragrance reflects a woman's attitude and unique sense of style. While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that's reflective of my inner power. It's a true privilege to be working with Coty and I can't wait to share this personal side of me with fans all across the world.
— Beyoncé, in the press release announcing her fragrance licensing deal with Coty. Look for the first fragrance to appear early next year. (via prnewswire)
American Beauty Beloved Red Rose, Oilily Lucky Girl ~ new perfumes
American Beauty has launched Beloved Red Rose (shown above left), a flanker to 2008’s Beloved. Beloved Red Rose follows last year’s Beloved Moments, and like the rest of the series, is fronted by actress Ashley Judd:
“Nothing is as romantic as a red rose.” – Ashley Judd…
On its way down
But the craze, while not on its way out, seems to be on its way down. The average celebrity fragrance brought in $2.6 million in sales last year, down from $8 million in 2005, according to NPD.
—From Celebrity Scents Fall Out of Style: So Over It at The Street, with thanks to Marsha for the link!