Despite predictions to the contrary - many have forecast a shift in the fragrance industry away from the cult of the celebrity and towards the cult of the perfumer – product sales and new launches suggest celebrity scents are still a dominant trend.
— From Celebrity scents: still strong but fewer new names at Cosmetics Design.
A video spot for the new Kim Kardashian perfume.
Update: this video is no longer available, sorry!
Halle Berry has launched Pure Orchid, her second fragrance for women:
Beauty blooms within. A seductive, sensual experience awaits you with Halle Pure Orchid…
Elizabeth Taylor's White Diamonds fragrance is the best-selling celebrity perfume of all time, according to a research company.
The fragrance recorded US sales of $67 million in 2008, followed by Unforgivable, a scent endorsed by Sean Diddy Combs, which racked up $48.5 million.
— From Sweet smell of success for Liz Taylor at Monsters & Critics.
The full length (30 seconds) commercial for Beyoncé Heat. It's pretty much the same as the teaser but longer.