The Poker Face singer is involved in developing a scent, which, according to insiders, will have an extremely "unusual" fragrance.
— The UK's Marketing Magazine reports that Lady Gaga is working on a new fragrance with Coty. Coty has no comment. Thanks to Natalie for the link! Update: Coty says no, they're not working with Lady GaGa. (via happi)
Tease, which is just appearing in stores this month, is Paris Hilton’s tenth fragrance. Anyone who wondered about her staying power as a celebrity perfume brand can now put their mind at rest, I should think. Paris stays in human form (no more mermaids or fairies) for the Tease advertising campaign, which was reportedly inspired by her fascination with Marilyn Monroe:
Paris Hilton plays with the notion of Hollywood glamour, taking a contemporary, candid look at retro elegance – light hearted, saucy and as always irrestibly [sic] charming – for the launch of her newest fragrance, TEASE. Posing in a classic Hollywood setting, Paris Hilton brings a fresh, youthful appeal to the image of a blonde icon of the silver screen…1
The Tease fragrance, as you might imagine, puts the emphasis on contemporary — it’s a fruity floral in the modern style, very fresh and light and clean…
Kate Moss will launch Vintage Muse this month. The new perfume for women is a flanker to last year’s Vintage by Kate Moss…
Bruce Willis has launched his debut fragrance for men, Bruce Willis Eau de Parfum. It is described as an elegant green woody scent:
Smart guys live forever…
Celebrity perfume is a lucrative market estimated to be worth £255m in the UK alone. One in five of women aged between 16 to 24 wears a celebrity scent, according to market researcher Mintel. It's about buying into a lifestyle they aspire to, it says.
— From Eau de Bruce - what does Die Hard smell like? at BBC News, with thanks to Fleur for the link!