It’s tempting to think that Viktor & Rolf learned a simple lesson from the failure of Eau Mega, and that lesson was: sugar. Their first fragrance, Flowerbomb, wasn’t an explosion of flowers at all, but a(nother) fourth generation spawn of Thierry Mugler Angel, with cleaner (and quieter) patchouli, a few petals sprinkled here and there, and plenty of sugar. It was a huge hit. (They’ve since churned out a bazillion collector bottles, but relatively few flankers — maybe they never got the memo?) They followed with the aforementioned Eau Mega, a clean melon-y pear, and despite the fun bottle, it didn’t do so well.
Now they’re back with Bonbon. Bonbon has sugar and then some; it could easily have been a Flowerbomb flanker aimed at younger consumers — Sugarbomb? Candybomb? The possibilities are endless. But no, we’ve got Bonbon, and unlike Flowerbomb, it’s just what it says it is: candy…
