My heroes are the people who try to stay true to their vision despite the industry and its pressure, the ones fighting against soulless products, the ones making sure there is a connection between the juice, the name, the packaging and the positioning: anybody who loves the product enough to make sure it will be done right. How do you expect an emotional response to a product that you don't love yourself?
— Perfumer Cecile Krakower, quoted in Marian Bendeth's Scent Treks Through Time series at Basenotes.
