This month, Helena Rubinstein launches Wanted, the brand’s first fragrance launch since 1985’s Barynia. Wanted is fronted by actress Demi Moore (you can see the Wanted video spot here) and was “inspired by a strong yet sensual woman”.
Wanted is a fresh floral…
Halston will update their iconic Halston for Women (1975) and Halston Z-14 for Men (1976) fragrances with the new Halston Woman (shown above) and Halston Man. The Halston fragrance license, which has passed hands several times, is currently held by Elizabeth Arden, and the fashion brand is hoping to find new life under recently appointed creative director Marios Schwab…
Viktor & Rolf will launch Eau Mega, their third fragrance and the second for women, in October. The name is a play on the greek letter Omega, the tag line is Megafy Yourself.
Eau Mega is a green floral with an “extravagant freshness”. It was developed by perfumers Oliver Polge and Carlos Benaim, both of whom also worked on the first Viktor & Rolf fragrance…
Bvlgari has launched Jasmin Noir Eau de Toilette, a lighter version of last year’s Jasmin Noir Eau de Parfum:
Jasmin Noir Eau de Toilette maintains the precious “jus” of Jasmin Noir while adding fresher, more radiant notes. Lotus flower, scintillating sap, Sambac jasmine absolute and white musk are the protagonists of this seductive and innovative eau de toilette…
Calvin Klein will launch Euphoria Spring Temptation, a new limited edition flanker to 2005's Euphoria, this coming March.
Euphoria Spring Temptation was developed by perfumers Carlos Benaim and Loc Dong, who also worked on the original Euphoria perfume. The fragrance notes include lush pear blossom, guava leaf, fluid waterfall accord, pink lily, dewy violet, white sandalwood, pure frosted musk and untouched amber…