Elizabeth Taylor will launch Violet Eyes, a new fragrance for women, this April:
Violet Eyes is an expression of Elizabeth Taylor, an intriguing global icon. Her timeless beauty…
Aramis Cool Blend ~ new fragrance
Aramis has launched Aramis Cool Blend, a new limited edition fresh chypre for men. The new fragrance aims to bring the “next generation” into the Aramis fold…
Helena Rubinstein Wanted ~ perfume review
Helena Rubinstein’s new Wanted fragrance was built around an abstract accord of magnolia wood, and is meant to be a “a vibrant woody floral filled with sensual and carnal tension”.1 Sounds good, no? And while I have no particular feelings about Demi Moore either way, it’s always nice to see someone over the age of 40 (or let’s face it, even 25) fronting a new perfume.
Wanted doesn’t quite live up to its steamy advertising, but it’s not bad. The opening is a fruity-lemony blend of ylang ylang and magnolia (other notes include iris, cedar, sandalwood and vanilla). It’s rather high pitched — yes, even vibrant — in the early stages. The dry down falls squarely into the modern “fresh floral” mode: it’s airy and clean, slightly watery, and very smooth…
Viktor & Rolf Eau Mega ~ perfume review
We are not interested in niche. Fashion is already for a small audience. We like to communicate with as many people as possible.1
That’s Viktor Horsting of Viktor & Rolf, explaining the “blatantly commercial”2 appeal of their debut fragrance for women, Flowerbomb. Anyone hoping that they’d go for an edgier aesthetic with their followup, the newly launched Eau Mega, will be disappointed: Flowerbomb, while neither edgy nor esoteric, was somewhat over-the-top; Eau Mega, with its “extravagant freshness”3, is the sort of clean and pleasant and safe thing anybody could wear anytime, and presumably, Viktor & Rolf very much hope they will.
The tag line for Eau Mega is Megafy Yourself, and the fragrance…
…celebrates a new icon of femininity, in the form of a superheroine who, aided by her fragrance, transforms reality into her own universe of beauty and glamour and “megafies” the world.4
What does this megafied superheroine smell like? Well, like melon water and pear…
Loewe Aire Loco ~ new fragrance
Loewe will launch Aire Loco, a new fresh floral perfume for women, this month. The name is a play on the 1985 Aire Loewe fragrance, and the advertising will feature “a model spying on men through a peep hole and licking champagne off her body”.
Aire Loco was developed by perfumers Carlos Benaïm and Yves Cassar…