On Tuesday, Feb. 26, the second day of Paris Fashion Week, the city will wake up to 4,000 posters of Carine Roitfeld. The placards show her completely naked, looking out a window and making a peace sign with one hand.

[...] The posters are intended to introduce, teasingly, Carine Roitfeld Parfums, a collection of seven “genderless” fragrances inspired by seven fictional lovers from seven cities around the world. “We had to build everything ourselves, to make the juice,” Ms. Roitfeld said. “Usually people do this as a collaboration but I didn’t. I hope people buy it.”

— Ms. Roitfeld (best known as the former editor of Vogue Paris) will debut her new fragrances in May. Read more at Where Is Carine Roitfeld Now? Making Perfume at The New York Times.