A few more ideas for those of you who are still shopping…
A classic: Cartier Declaration (“an original, distinctive composition that basks in a harmonious blend of cold spices”) in a 100 ml leather travel case. $110 at Nordstrom…
Fragrance everywhere: scented hotels, scented cars, scented convenience stores, scented phones
I read recently in Luxist that the Westin Hotel chain is using magazine scent strips to advertise their new signature scent: “White Tea. The Calming New Scent of Westin”, which according to Brandweek will be “faintly wafting this spring in Westin properties worldwide”. Sure enough, there is a strip in my latest New Yorker. It smells vaguely like a cross between Bvlgari's Green tea and White tea fragrances, and I would venture to guess that it isn't all that different from the lemongrass and green tea fragrance used at Omni hotels. More hotel scenting news:
Hard Rock Hotel's lobby in Orlando has “Ocean” scent, and the hotel draws visitors to the ice cream store on the ground level by blasting a “`Waffle Cone”' scent up the stairway. (via Washington Post)
A brief perusal of Scentair's website (Scentair produces the scenting systems that make all this public fragrancing possible) reveals several other interesting uses of fragrance as a marketing tool…
Perfume in the news: scented hotels, scented cars and Escentric Molecules
There is an interesting article about scent marketing in the IndyStar:
A growing number of companies are targeting consumers' sense of smell to market brands and products in an almost subliminal way. They're hiring scent marketers, who concoct odors and serve them up using blowers strategically placed in public places.
At the Omni hotel, the lobby apparently smells like lemongrass & green tea, the cafe smells like mochachino. Read the rest here (link no longer working, sorry!).
In a related story, the Citroën C4 (by the French car maker) comes with a scent diffuser that works through the car's ventilation system. Nine fragrances, ranging from Mint & Musk to Ylang & Bamboo, are available. See the details at the Citroën website.
Perfumer Geza Schoen of Escentric Molecules explains the appeal of Molecule 01, a single note fragrance composed of the chemical Iso E Super…