Now Smell This

a blog about perfume

Menu ▼
Browsing by tag: car scenting

The daily lemming

Posted by on 4 Comments

Antica Farmacista's refillable, nickel-plated Car Diffuser clips on to your car's air vent, and is available now at Nordstrom in Prosecco ("Top notes of satsuma citrus balance with subtle floral notes of muguet. Apricot and passionfruit complement the sweetness of sugared blackcurrant. A crisp scent celebrating the sparkling effervescence of prosecco and champagne.") or Santorini ("A medley of crisp citrus and green notes is artfully paired with exotic spice and natural wood essences. Top notes of vibrant Italian bergamot, sweet verbena and fresh vetiver are enhanced by the subtle sweetness of rosewood, warm sandalwood and aromatic cardamom."). $34.

The daily lemming

Posted by on 4 Comments

Diptyque car diffuser

Wouldn't be caught dead with a Little Tree hanging from your rearview mirror? Diptyque has the luxury alternative: a new car diffuser (it appears to hold the same cartridges as the Un Air de Diptyque electric home diffuser): "A new addition joins our extensive home collection. Our novel car diffuser is artistic and sophisticated and uses an innovative system of cold diffusion. Simply attach to the car ventilation to start a cycle. Thanks to the movement of the metal grid, it is possible to adjust the intensity of the fragrance to your preference." $60, with the cartridges ($38 each) sold separately.

The giant in the forest of tree-shaped automotive air fresheners

Posted by on Leave a Comment

Little Trees, the giant in the forest of tree-shaped automotive air fresheners, trounced a small rival in a trademark suit in federal court in Manhattan on Thursday. A jury found that the other company, Exotica Fresheners Company, had infringed on Little Trees’ trademark with the look of its product.

— The payout:  $52,000. Read more at Familiar Tree Prevails in Car-Scent Trademark Suit at The New York Times, and do see Angie's review of the Car-Freshner Little Trees.

Car-Freshner Little Tree air fresheners ~ fragrance review

Posted by on 95 Comments

Car-Freshner Little Tree air fresheners

Last week I stopped by an auto parts store to pick up wiper blades and halted in front of the car air freshener display. I’ve always had a weakness for the scented trees that dangle from a car’s rearview mirror. They’re so trashy, yet so classic, that — in my mind, at least — they pack serious chic. I bought five different Little Trees to review.

First, some Little Tree history: Car-Freshner Little Trees (“the Global Leader in Automotive Air Fresheners”) were developed in 1952 in Watertown, New York, by perfumer and chemist Julius Sämann. In Ireland, a Little Tree is called a Magic Tree. In France, Italy, and Portugal it’s an Arbre Magique, and it’s a Wunder-Baum in Germany. Car-Freshner defends its Little Tree vigorously and has the lawsuits to prove it. Don’t even think of using the Little Tree image as part of the logo for your new hipster carwash / craft cocktail lounge…

Read the rest of this article »

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z