Calvin Klein's 3 story CK One perfume bottle filled with partying models opens today on Times Square for its 2 day run. Thanks to Guy for passing on the news that you can watch the spectacle live (link expired, sorry!) from the comfort of your own home.
Calvin Klein in Times Square
As part of Calvin Klein’s efforts to renew CK One’s popularity with its target audience of 18-24 year olds, they have undertaken a new ad campaign, which started this past April with a series of print (see image at right) and television ads.
Next on the agenda…
Calvin Klein Euphoria, Lotto Sport, Jennifer Lopez & more new fragrances
Calvin Klein's latest fragrance for women, Euphoria will launch in September:
The juice, developed by International Flavors and Fragrances with Ann Gottlieb, has top notes of pomegranate, persimmon and lush green accord; a heart of dewy lotus blossom, champaca flower and black orchid, and a drydown of liquid amber, black violet, cream accord and mahogany wood.
A men's version is expected in 2006. Update: see reviews of Calvin Klein Euporia for women and Euphoria for men.
Lotto Woman and Lotto Man, from the Italian line Lotto Sport, will launch this fall…
Matthew Williamson, Calvin Klein Obsession Night & more new perfumes
Matthew Williamson’s new fragrance, created by nose Clement Gavarry, will launch this May in the UK and should be in the US by September…