Calvin Klein released ck one in 1994. It was one of the first modern fragrances marketed to both men and women, although as was the case with the recent release of Jean Paul Gaultier’s Gaultier2, the company pointedly avoided the word “unisex”, preferring to call it a “shared” fragrance. It was (and still is) targeted towards consumers in the 18-24 age range, and it was a massive success, doing $5 million in business in the first 10 days alone (Women’s Wear Daily, 10/7/1994), and continuing on to become the world’s top selling fragrance in 1995.

The ck one fragrance was created by perfumers Alberto Morillas and Harry Fremont. The notes are bergamot, lemon, mandarin, cardamom, pineapple, papaya, hedione, lily of the valley, green tea, oakmoss, cedar, sandalwood, musk and amber. We’ll start with Marlen’s take…

He says: Admittedly, it was quite the trendsetter when it was launched…

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