Yves Saint Laurent will launch their latest fragrance for women, Elle Yves Saint Laurent, in Second Life on October 1 at 8 pm. You can watch a brief teaser of the installation, which will be dedicated to art in Second Life, at ysl-elle….
Demeter Hot Kiss Collection, Calvin Klein Euphoria Crystalline ~ new fragrances
Demeter has launched a new collection of fragrances in conjunction with the Hot Kiss clothing brand. The five new fragrances include:
Girly Girl ~ “a delicate and feminine floral with notes of Vanilla Bean, Vanilla Orchid and Hibiscus Leaf. Underlying accents of fresh Pineapple and warm Coconut complete this scent…”
Calvin Klein Man, Antonio Banderas Blue Seduction ~ new fragrances
Calvin Klein will launch Calvin Klein Man in October. The new fragrance is intended to be a pillar for the men's line, and is described as “masculine, minimalistic and sophisticated”.
Calvin Klein Man is a “crisp, spicy wood” fragrance with notes of rosemary, mandarin, bergamot, violet leaf, bay, nutmeg, incense, spearmint, cypress wood, guaiac wood, sandalwood, amberwood and musk…
Calvin Klein CK IN2U Her & CK IN2U Him ~ fragrance reviews
CK IN2U is the latest attempt by Calvin Klein to recapture the massive youth market that they so perfectly cornered with 1994’s CK One. Even back in 1994, I was not quite the “disaffected, sexually ambivalent grunge youth of the moment” cited as CK One’s fan base in a recent New York Times article, but I thought CK One was great stuff: the packaging was different, the advertising was different, and it smelled different. Mind you, I was not “into” perfume at the time; if CK One was derivative of other fragrances on the market, I was blissfully unaware of it.
Fast forward to 2007. I am older now, and if you want to know just how old I am, perhaps you’ll find a clue in the fact that my first thoughts on seeing the print ad for CK IN2U were that geez, she really ought to pull her pants up, and has he finished his homework yet? The reaction of the target market itself has been less than cordial, in fact, the backlash against the whole project was vocal even before the scents launched, based largely on the advertising copy…
CK IN2U launches in Second Life ~ perfume in the news
Calvin Klein's CK IN2U is the first fragrance to launch in the virtual world Second Life:
Residents and visitors...will be able to visit the ck IN2U site to pick up virtual bottles of the new ck fragrances, connect with other in-world virtual partners by spraying them with fizzing fragrance bubbles to initiate dialogue - and use specially modified ck graffiti bottles to express themselves and whatever they or their friends are 'in 2'. UK consumers who want a sniff of the real thing will be able to click through to the www.ckin2u.com to request a free 'real world' sample.
The CK IN2U site is located on Avalon. (via prnewswire).