Niche line Byredo will launch a new collection of Eau de Cologne later this month…
Byredo Flowerhead ~ perfume review & quick poll
..this project was sparked six years ago when I gave away my cousin at her Indian wedding, which was my first traditional Indian wedding. This fragrance was about capturing the idea of an Indian bride, rather than just the wedding and I called it Flowerhead, because it was really the fictional memory that I can imagine from my own Indian wedding. The idea of marrying someone you don’t know was very interesting. There’s anxiety and excitement, and I described this person as a ‘flowerhead’, because the bride is completely covered in floral hair arrangements. — Ben Gorham of Byredo1
Flowerhead is the latest from niche line Byredo, not a brand known, I don’t think, for their florals, although they’ve done a few, including La Tulipe and the newer Inflorescence. Flowerhead got my attention in particular because it’s centered on rose, jasmine and tuberose, three floral notes I adore. Plus, the Flowerhead visuals are lovely, and the idea of a fragrance inspired by flower garlands at an Indian wedding, what’s not to like? So I tried not to be dissuaded by Gorham’s statement that it was “done in a modern way” in contrast to most floral fragrances which are “old-fashioned and not modern and smell like grandma”2 — not exactly words to warm a perfumista’s heart.3
Fear not, Flowerhead is modern, but it’s not too modern…
Bunch o’ fragrance ads 2014, part 3
A slideshow round up of new fragrance advertising, print and digital, plus a few older ads (30 slides in all) — most of these are for fragrances recently released in stores or just about to be released…
New Byredo Roll-ons
Niche line Byredo has launched new perfume oil roll-ons for 7 of the brand's fragrances.
Bal d’Afrique, Blanche, Bullion, Gypsy Water, La Tulipe, Oud Immortel and Rose Noir are in 7.5 ml Huile de Parfum, $78 at Aedes or £47 at Liberty.
(via vogue.fr)
Byredo 1996 Inez & Vinoodh ~ fragrance review
This fragrance was created with our home as a base, our lives, our travels, all the smells and scents we’ve sort of collected along the way…we always wanted our house to be some sort of warm wooden place where you can’t really tell if we started living there in the seventies or now.1 — Inez & Vinoodh
Byredo’s 2013 fragrance launch 1996 Inez & Vinoodh came, like many recent niche scents, rather weighted with backstory. It was inspired by the disquieting photograph shown on the outer packaging, titled ‘Kirsten, 1996’ and taken by Dutch fashion photographers Inez Van Lamsweerde and Vinoodh Matadin, but inspired also by their lives and the notes they liked — it was originally intended as a holiday gift for their friends and came in a wooden box with the photograph under the lid.2 The fragrance itself is a warm woody oriental that’s a must-try for iris fans — I would have included it in my Best of 2013 if I’d managed to smell it in time…