
Niche line Byredo will launch Eleventh Hour, a new unisex fragrance…
Posted by Robin on 18 Comments

Niche line Byredo will launch Eleventh Hour, a new unisex fragrance…
Posted by Robin on 21 Comments

Niche line Byredo will launch Elevator Music, a new fragrance in collaboration with Off-White c/o Virgil Abloh, in April…
Posted by Robin on 14 Comments
Today, the fourth entry in our annual series on fragrance related holiday gifts. The subject: miscellaneous scented things that don’t fit into the other categories, including a few scented tea selections. As always, please add any of your own picks in the comments!

From By Kilian in collaboration with Fleur de Mal, a silk kimono featuring lace woven with perfumed threads. The scent— Kilian’s Love, Don’t Be Shy — should last through 4-5 hand washes. $595 at Fleur de Mal, where you can also find the matching scented panties, bra and lace cuffs…
Posted by Angela on 30 Comments

Byredo Gypsy Water has been around since 2008, but it wasn’t until a few weeks ago that I finally tried it. A friend gave me a Gypsy Water travel spray, and it’s been living on my dresser.
Gypsy Water is clearly popular. Byredo offers a whole bathroom counter’s worth of body products to go with it. I understand why, and I often find myself reaching for a quick spritz. But the reasons I reach for it are exactly why I won’t be buying a bottle, especially at its price…
Posted by Robin on 4 Comments
I spent a lot of time over the last few years going back and forth to California. I had been a lot as a kid. I had family in San Diego and Pasadena. It was always part of my childhood, but in the last few years I’ve been going a lot partly for work but also a lot of friends, and California just has a vibe that’s really interesting. The air smells different, and the nature smells different, and I had all these fantasies about California in the late '60s—the amazing rock climbing communities, the camp fires, the incense and patchoulis, really everything tied to hippie culture.
— Ben Gorham on the inspiration for Byredo Velvet Haze. Read more at Inside the Making of an Ageless Fragrance, Fit for Coachella Goers and Grandmothers Alike at W.