Bvlgari has launched Jasmin Noir Eau de Toilette, a lighter version of last year’s Jasmin Noir Eau de Parfum:
Jasmin Noir Eau de Toilette maintains the precious “jus” of Jasmin Noir while adding fresher, more radiant notes. Lotus flower, scintillating sap, Sambac jasmine absolute and white musk are the protagonists of this seductive and innovative eau de toilette…
Omnia Green Jade is the third flanker to 2005's Omnia by Bvlgari (it follows Omnia Crystalline and Omnia Amethyste), and it was reportedly “inspired by the idea of an early spring morning”*. I'm a fan of the Omnia franchise — Omnia Amethyste left me cold, but I love the original Omnia and “really like” Omnia Crystalline — so I was looking forward to smelling the latest entry in the series. That it was geared young (“…the fragrance is aimed at a younger, more contemporary target consumer”**) was a little worrisome, since we all know that “young” in perfume-speak can sometimes translate as “candied” or “not for the discerning”.
Turns out Omnia Green Jade is something else entirely: it's the lightest and freshest of them all, although since some people have trouble smelling Omnia and/or Omnia Crystalline at all, your mileage may vary. It's a wearable, safe-for-the-office, casual (and not at all feminine: anyone could wear it) fragrance…
Bvlgari will launch the third flanker to 2003's Omnia this coming February. Omnia Green Jade, which follows Omnia Crystalline and Omnia Amethyste, is “aimed at a younger, more contemporary” audience.
Like the prior scents in the series, Omnia Green Jade was developed by perfumer Alberto Morillas. The fragrance notes feature green mandarin, spring water, white peony, pear blossom, jasmine, pistachio, white woods and musk…
A promo spot for Bvlgari Jasmin Noir. Model Kate Moss appears in the print ads, but not here. Anyone know what the music is?
Jasmin Noir is the latest feminine fragrance from Bvlgari, and it’s positioned to attract a “new consumer looking for something more prestigious” — that is, it’s more expensive than the other fragrances in the line. I would say I was cautiously looking forward to it; I adore jasmine, and a big, dark jasmine is always welcome, but the foody notes did not sound entirely appealing (the list: green sap, gardenia, sambac jasmine absolute, satin almond, precious woods, tonka bean and licorice).
As it turns out, Jasmin Noir is not a big, dark jasmine anyway, or at least, maybe it isn’t. The opening is citrus-y green and rather sweet…