Models Kate Moss and Cara Delevingne for the new My Burberry fragrance.
The music is a cover of I Put a Spell on You by Jeff Beck and Joss Stone (for commercials using the Nina Simone version, see Idole d'Armani 2009 and Dior Hypnotic Poison 2011)
You can find more Burberry videos here.
Burberry will launch My Burberry, a new floral fragrance fronted by models Kate Moss and Cara Delevingne. Burberry designer Christopher Bailey calls it “a trenchcoat in a bottle”…
More limited edition collector fragrance bottles, with the usual disclaimers: in most of these cases, the juice is unchanged, just the bottle is “special” (or not, as the case may be), and some of these may not be available in the US.
Today’s post also includes new (not limited edition) packaging from S-Perfume, Burberry and Oilily, plus special editions from Swarovski, Anna Sui and Puma.
New packaging for the S-Perfume line: “In 2014 the pop and urban-spirited fragrances took a new experimental direction in order to renew its identity, thanks to the collaboration with Intertrade. A minimal visual code in which the palette of colors goes side by side with the choice of the main essence in each fragrance, whose olfactory sensation is as striking as the decisive though discreet watercolour packaging. The lettering is carved on all sides of every bottle like an elegant screen print, a feature that helps to leave admirers with the reminder of a perfume rich in content and stylish visual emotions…”
So, Burberry as a fragrance house, yay or meh or nay? I’ve been mostly in the meh camp. The original Burberry Brit was a fun, pear-based fruity floral before pear became so annoyingly ubiquitous, and although it wasn’t my thing, I thought a couple of the flankers (particularly Brit Red and Brit Gold) were pretty good. The Beat was ok, although I thought the limited edition Beat Elixir version was so much better that I didn’t see why it wasn’t released as the “main” fragrance (it’s the only Burberry fragrance I own, and I still wear it from time to time). I did not much care for Burberry London, and ditto for Burberry Body.
All of which might explain why I did not have especially high hopes for Burberry Brit Rhythm for Her. It didn’t help that Kevin was not enthralled with the men’s version (I didn’t get around to smelling it, but we agree more often than not). And the rock music inspiration / backstory, hey, that’s getting a little old, isn’t it?1 The Beat hardly lived up to its ‘edgy, carnal, slightly wild’ musical inspirations, and I rather doubted Brit Rhythm for Her would live up to this number…
A round up of new fragrance advertising (25 ads in all) — most of these are for fragrances recently released in stores or just about to be released…