Giorgio Armani will launch Idole d’Armani in September. The new perfume for women is meant as a “a real tribute to femininity, a big thank you to all the women who have inspired [Armani] over the years”.
Idole d’Armani is a spicy floral developed by perfumer Bruno Jovanovic…
Porsche Design Group, a subsidiary of Porsche AG that focuses on men's accessories, will launch their first fragrance, Essence by Porsche Design, this October in conjunction with Azzaro (whose perfume business is in turn owned by Clarins):
One molecule — Artical, from International Flavors & Fragrances (IFF) — was the starting point for The Essence by Porsche Design's fresh aromatic woody juice…
CK IN2U is the latest attempt by Calvin Klein to recapture the massive youth market that they so perfectly cornered with 1994’s CK One. Even back in 1994, I was not quite the “disaffected, sexually ambivalent grunge youth of the moment” cited as CK One’s fan base in a recent New York Times article, but I thought CK One was great stuff: the packaging was different, the advertising was different, and it smelled different. Mind you, I was not “into” perfume at the time; if CK One was derivative of other fragrances on the market, I was blissfully unaware of it.
Fast forward to 2007. I am older now, and if you want to know just how old I am, perhaps you’ll find a clue in the fact that my first thoughts on seeing the print ad for CK IN2U were that geez, she really ought to pull her pants up, and has he finished his homework yet? The reaction of the target market itself has been less than cordial, in fact, the backlash against the whole project was vocal even before the scents launched, based largely on the advertising copy…
Calvin Klein has launched CK IN2U, a fragrance duo inspired by the connected generation “expressing its freedom thanks to new technologies”…
Mexx will launch Ice Touch, a new fragrance for women, this month. Ice Touch includes aquatic notes, citrus sorbet, black and red pepper, cyclamen, neroli, coriander, spearmint, raspberry, amber, cedar and musk. (via cosmoty.de)
Mary Kay will launch Affection in September:
Housed in a curvy glass bottle, the scent is described as a modern oriental chypre…