The third in the series documenting the Headspace symposium on “Scent As Design” that took place in March at the Parsons School for Design. If you missed them, here are part 1 and part 2. Part 3 is about 75 minutes long, and again you’ll find a brief synopsis below the jump.
L’Eau Verte du Bronx du Sud
Activist and MacArthur Award winner Majora Carter has developed a new fragrance, L’Eau Verte du Bronx du Sud, and wants to use it to scent the hallways and public areas of the Saint Thomas apartments in the Bronx:
The celebrated founder of Sustainable South Bronx partnered with Parisian perfumer Pascal Gaurin, creator of Vera Wang for Men, and Bruno Jovanovic…
Biotherm Force Homme ~ new fragrance
Biotherm has launched Force Homme, the line’s first fragrance for men. The new scent is named for Biotherm Homme’s Force Supreme anti-aging skincare line, which is currently fronted by actor Chris Noth…
Giorgio Armani Idole d’Armani ~ fragrance review
I’ve smelled so much fabulous perfume lately. I’ve already bought a bottle of Laura Mercier Minuit Enchanté, plan on springing for some L’Artisan Parfumeur Havana Vanille, love my decant of Tauer Perfumes Une Rose Chyprée, am enjoying Natori, and am tantalized by Tom Ford Private Blend Oud Wood. I practically can’t sleep waiting to try Amouage Epic. Thinking of my pocketbook, I apprehensively dabbed a few drops of Giorgio Armani Idole d’Armani Eau de Parfum on my wrist. I needn’t have worried. Thank you, perfume gods, for a fragrance I’m not even tempted to buy.
Idole d’Armani launched this month. Perfumer Bruno Jovanovic created Idole, using — and here I lift directly from the Armani cosmetics website: top notes of “dazzling bitter orange, juicy pear, ginger and davana”; middle notes of “audacious rose loukoum and mythical jasmine blended boldly with saffron absolute, creating a honey-coloured subtle spicy note”; and base notes of “unexpected styrax, patchouli and vetiver”. (Let’s just hope the Armani marketing people don’t enter the Prix Eau Faux, or the rest of us don’t stand a chance).
Despite the Armani website’s cheesy description, Idole is built on a foundation that smells Armani perfect…
Jil Sander Jil ~ new perfume
Jil Sander will launch Jil, an “elegant floral amber” fragrance for women, in September.
Jil was developed by perfumers Olivier Polge and Bruno Jovanovic…