
Twisted Lily is a sunny little boutique located on the ever-growing Atlantic Avenue shopping strip of Brooklyn’s Boerum Hill neighborhood. It opened last autumn, as a new project from the owners of online perfume retailer Parfum1. If you’re picturing a warehouse stocked with discounted mass-market scents, however, you’ll be surprised by Twisted Lily: its clean white interior is stocked exclusively with niche fragrance lines. A few big names like Serge Lutens and L’Artisan Parfumeur serve as anchors to a wide, thoughtful selection of smaller, independent lines that are difficult to find anywhere else in New York, like Imaginary Authors and Slumberhouse.
The fragrances are displayed in neat groupings along counters…



