[Our own Dr. Jessica] Murphy likened Printemps New York’s fragrance section to that of the since-closed Henri Bendel, which offered a sensorial escape from the busy New York streets on the second floor. But many Gen-Z and younger shoppers, who have largely driven the post-Covid fragrance boom, never experienced the department store heyday.

“Department stores — the ones that still exist — are going to have to edit a little more tightly. They are going to have to have events, and they are going to have to distinguish themselves in ways that resonate with Generation Z and Xennial and millennial shoppers,” said Murphy.

— Read more in Can Printemps New York revitalize the department store perfume counter? at Glossy.