Niche line Bond no. 9 has launched Dubai Gold, the latest in their series of Dubai fragrances…
Bond no. 9 New York Nights ~ new fragrance
Niche line Bond no. 9 will launch New York Nights, a new gourmand fragrance for women, in September…
Bond no. 9 Nolita ~ new fragrance
Niche line Bond no. 9 will launch Nolita, a new fragrance for women, in April…
Holiday fragrance gifts 2016, part 8
The last post of our eight-part series on fragrance related holiday gifts is the crazy expensive luxury edition. Items are listed in order from holy-cow-you’ve-got-to-be-kidding to maybe-I-could-sell-a-body-part. Do add any of your own recommendations in the comments!
From House of Sillage, the Vêtu De Grandeur Parfum Limited Edition Snow Globe: “Vêtu De Grandeur by House of Sillage imparts a light but oh-so-memorable moment with notes of addictive Neroli Petals, delectable, rich Orange Blossom and fresh Haitian Vetivert. Be dressed in grandeur for the most magical time of the year.” $895 at Bloomingdales…
Too much, too many
Now it’s the same phenomenon with the niche business. It’s becoming like a ‘designer world’….If niche is becoming a designer world, I’m out of it. The industry is making the same mistake with niche that the made with designer — meaning too much, too many, no editing and no selecting. It’s not presented the right way.
— Laurice Rahme of Bond no. 9 on why her brand is tightening their distribution (among other things, they will be pulling out of Nordstrom) and opening more dedicated boutiques (20 more are planned over the next 5 years). If you have a subscription, you can read more at Bond No. 9 Plots Retail Expansion, Growth at Women's Wear Daily.