On February 2, Beyoncé will mark the launch of her debut fragrance Beyoncé Heat, in New York City’s Union Square:
…New Yorkers will catch the fever as Beyonce turns up the heat in Union Square…
You give me fever
The full length (30 seconds) commercial for Beyoncé Heat. It's pretty much the same as the teaser but longer.
Catch the fever
A short promo for the upcoming Beyoncé Heat (pretty sure a longer one is coming).
Beyonce Heat ~ new perfume
Beyoncé Knowles will launch her debut scent, Beyoncé Heat, in February under the tag line “Catch The Fever”. According to a Coty Beauty spokesperson,
We will explore all of the different sides of Beyoncé with future fragrances…
Move on, nothing to see here
Abercrombie & Fitch says they are suing Beyonce over the use of the name Sasha Fierce, which they say is the name of her new perfume with Coty. Abercrombie says that violates their trademark on the name Fierce. Coty says she isn't using the name Sasha Fierce for her new perfume anyway. Everybody gets free publicity, hooray! If you must read more, there are a gajillion articles on the subject all over the internets. Here's one at the Washington Post. (thanks to Sarah for the tip!)