"Customized fragrance is wildly appealing to people because it presents an opportunity to collaborate creatively with a perfumer," Balahoutis said. But here, the custom experience costs $6,000, which is arguably more than most people will spend on perfume in their lifetime.
— Alexandra Balahoutis of Strange Invisible Perfumes on the line's bespoke service, quoted in L.A. custom perfumers: Memoire Liquide, Strange Invisible, Smell Bent at the LA Times, where you'll also find several related stories: Golden age of perfume in the air?, The right perfume for your age, When perfume becomes a nuisance (or a health issue), Men's cologne lines get manlier and Rating celebrity perfumes: In Bloom, Siren, Queen and Malibu.
