The niche perfumery market is saturated, and standing out is a challenge. Moreover, the line between selective and niche fragrances is becoming increasingly blurred. That’s why I wanted to create a brand with a bold stance, both conceptually and olfactorily, to break away from the norm. It’s a way to elevate the discussion and take a dreamy perspective on creativity.

Through this brand, I wanted to embody my vision of life - namely, cycles that repeat themselves from a human and organic perspective. Entropy is "a physical dimension that characterises the degree of disorganisation in a system." I therefore sought to emphasise the notion of imbalance, this movement, this tipping point that’s essential for life to evolve.

— Perfumer Bertrand Duchaufour, on his L’Entropiste brand. Read more in With L’Entropiste, Bertrand Duchaufour introduces a brand with a daring spirit at Premium Beauty News.