
Fashion brand BCBG Max Azria has teamed up with ice cream brand Magnum to launch the Belgian Chocolate Wrap, a new “fashion accessory” scented with chocolate. The fragrance was developed by perfumer Christophe Laudamiel…
Posted by Robin on 2 Comments

Fashion brand BCBG Max Azria has teamed up with ice cream brand Magnum to launch the Belgian Chocolate Wrap, a new “fashion accessory” scented with chocolate. The fragrance was developed by perfumer Christophe Laudamiel…
Posted by Robin on 4 Comments

BCBG Max Azria has launched Bon Genre, a new fragrance for women. The name is taken from the brand’s acronym, which stands for “bon chic, bon genre” — Bon Chic launched last year…
Posted by Robin on 7 Comments

BCBG Max Azria will launch Bon Chic next month. The new fragrance for women is the brand’s first since their license was acquired by Elizabeth Arden. The name is taken from the brand’s acronym, which stands for “bon chic, bon genre”…
Posted by Robin on 23 Comments
In my usual attempt to clear out the docket before the end of the year, here are some quick reviews: Vince Camuto, Miller Harris La Fumée, BCBG Max Azria.

Vince Camuto’s eponymous debut fragrance was made by Parlux, the same folks who’ve brought you fragrances by Paris Hilton and Jessica Simpson — but before any of you anti-celebrity-fragrance perfumistas turn your noses up (pardon the pun), they also did the lovely Natori fragrance. The Vince Camuto is a floral chypre, in the modern (yes, it’s really an oriental) style, with a fruity top and a lightly spicy, sweet floral heart over a subtle leather and clean patchouli dry down. It turns drier and almost-smoky near the end. It does not, as it turns out, rival Natori (it’s in Macy’s instead of Saks, and in this case, it all fits) but it’s nicely done. If you’re looking for a sweet-ish, middle-weight oriental for winter and don’t want to cough up the dough for Natori, it’s worth a shot…
Posted by Robin on 16 Comments

BCBG Max Azria will launch an eponymous soft floral fragrance in August. The new scent is their first under licensing arrangements with New Wave Fragrances, and their first since 2009’s Within…