One outfit had an oversized bottle reimagined as a perspex clutch, others featured colourful mules and slingbacks where the shoe heel took the form of a Bright Crystal bottle. Extending the trend to tie mini keyrings and charms on almost everything, another model wore a version of Versace’s Yellow Diamond perfume attached to a bracelet.

The playful additions were the perfect accompaniment for the slinky slip dresses and zig-zag prints, but they also served another purpose: A useful tool to highlight the fashion house has just launched a brand new version of the perfume. Bravo Donatella!

— Read more in Versace turns popular perfume into bags and heels for S/S25 at MindFood.

Rousteing stuck with his "don’t-mess-with-me" strong shoulder silhouette that has defined his 13-year career at Balmain but nods to the new beauty era were in evidence everywhere.

Accessories, like the footwear and hardware, took inspiration from Balmain’s newly launched Les Éternels fragrance bottles, which feature a glossy, ridged texture and models carried perfume bottles down the runway.

— Read more in Balmain puts beauty on the catwalk at Paris Fashion Week ahead of Balmain Beauty launch at The Industry.