Balenciaga Paris is the latest fragrance from Balenciaga. It’s the brand’s first major launch since Cristobal in 1998, the first effort under new licensing arrangements with Coty, and the first under creative director Nicolas Ghesquière. It’s fronted by Charlotte Gainsbourg, who is frequently described as Ghesquière’s muse (see the very low-key Gainsbourg ad here). Perfumer Olivier Polge characterized the floral chypre as “present” — “It’s here. When you wear it. You smell it.”1
That might sound a little oblique, but it turns out to be a fitting description: when I first tried Balenciaga Paris on paper, my reaction was muted, and it wasn’t until I’d worn it on skin several times that I began to see what he meant. Balenciaga Paris wears like a minimalist veil — think Prada’s Infusion d’Iris or L’Eau Ambrée, although it smells like neither. It starts soft and fresh and watery…
