Increased attraction

Posted by Robin on 15 September 2010 7 Comments

In each city we tested, girls reported different scent preferences, indicating that geography has a direct correlation to what scents they find attractive. Guys should heed these findings as research has shown that when women are in the presence of a preferred scent, they are more likely to project positive feelings on those around them, which can lead to increased attraction.

— Dr. Alan Hirsch of the Smell & Taste Treatment and Research Foundation did some research for Axe to find out what smells girls like. In New York, it's coffee. Find out the rest at the Axe page on Facebook.

AXE Twist ~ fragrance review

Posted by Kevin on 21 April 2010 75 Comments

Axe Twist fragrance + Academic man

A friend recently complained that her co-ed gym smelled like cheap perfume and strongly scented deodorants, and she blamed it all on: men and AXE. I bristled. I’ve smelled my fair share of badly (and powerfully) scented women’s body products, and AXE is not simply a “man thing”…women like it too.

A recent radio report dealing with AXE’s environmental problems in California (AXE was forced to reduce the quantity of propellants in its sprays to comply with clean-air standards) also featured interviews with AXE-loving high school girls. Yeah, “the boys’ locker room reeks of AXE” but the girls “love it.” One girl said: “…you smell it (AXE) and you’re, like, drawn to it; it smells so good.”

I’ve certainly made fun of AXE, and men’s grooming habits, in the past. I chuckled as I read Twist’s “instructions”: spray on underarms, chest and neck (apparently some overzealous boys apply AXE in places no deodorant body spray should ever touch); but I realize there are more important things to get riled up over than deodorant body sprays. So, let me mention a few positive AXE qualities…

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How a boy can sort and identify himself

Posted by Robin on 31 January 2010 21 Comments

LIKE the Sorting Hat from the Harry Potter books, the bottles and cans telegraph how a boy can sort and identify himself. Old Spice advertisements for its Swagger line featured the rap star LL Cool J as a nerd in school, then being transformed into his fabulousness by you-know-what. Anthony’s Body Essentials are available in Energy, Strength, Spirit and Courage. Abercrombie & Fitch’s popular cologne: Fierce.

— From Masculinity in a Spray Can at the New York Times, with thanks to March for the link!