In November, Aveda will launch Ancient Attar Pure-fume (above left), a new all-natural fragrance for women celebrating the brand’s “30 years of aromas featuring pure plant and flower essences”…
Aveda Yatra Pure-fume Spirit ~ fragrance review
I remember when Aveda produced a wide variety of perfume blends (inspired by places and cultures around the world) that were sold in small dark-brown spray bottles. I wore several of those scents and was upset when the line was discontinued. I haven’t paid attention to Aveda perfumes (or should I say “Pure-fumes”) since the demise of those light and pleasing colognes, so when I was in an Aveda salon recently, I tried the brand-new Yatra.
Yatra means “pilgrimage” or “spiritual quest” in Sanskrit. In Yatra’s product announcement, its aroma-therapeutic use is said to “balance mind and body, enhance meditation and contemplation.”
Yatra was created by chief Aveda perfumer Ko-ichi Shiozawa…
Aveda Yatra, Bvlgari Aqua Pour Homme limited edition ~ new fragrances
Coming next month from Aveda, Yatra Pure Fume Spirit, a new fragrance named for the Sanskrit word for journey. Created by Aveda perfumer Ko-ichi Shiozawa, the scent blends four essence oils..
Home fragrance review ~ Aveda Shampure candle
How often does the fragrance of a shampoo lead to product offshoots? Shampure shampoo is one of Aveda’s best-selling and most lauded products and its success led to the creation of the Shampure candle.
I’ve used Shampure shampoo for years. Though I love the shampoo’s mildness and effect on my hair, it’s the fragrance of the shampoo that keeps me buying. Aveda uses natural oils and essences in its products and Shampure’s fragrance is a combination of over 25 pure flower and plant essences, including: lavender, ylang-ylang, bergamot, rosemary, peppermint, and orange. Of these notes, ylang-ylang stands out…