According to Matiere Premiere, Guichard is the only perfumer in the world to cultivate his own ingredients, namely the Rose centifolia in its Radical Rose scent, and tuberose, the central raw material in its French Flower fragrance.

The brand has dedicated fields in the Grasse region, with the entire production exclusively for its use, and said that by prioritising sourcing from additional ethical producers for other ingredients, it can ensure an ultra-high olfactive quality and level of sustainability in its practices.

— Read more in Matiere Premiere’s ambitions to open 20 new stores following Kering Beauté investment at Cosmetics Design Europe, and see also Kering Beauté Takes Minority Stake In Niche Fragrance Brand Matière Première at BeautyMatter.