Posted by Robin on Leave a Comment
The AI chatbot Estée Lauder Companies built for its Jo Malone London fragrance brand has a uniquely difficult task.
[...] Since a soft launch begun on Jo Malone in October, online shoppers who used the tool made purchases at almost double the rate of those who didn’t, helping Estée Lauder achieve that rare unicorn in generative AI: a tool that actually drives top-line growth.
— Read more in How Estée Lauder and Google Taught AI to Sell Fragrances at The Wall Street Journal.
Posted by Robin on Leave a Comment
Once I’d answered some personal questions and tapped a code on a keypad, the stainless steel-framed device began to send little glass bottles along a conveyor belt, into which were squirted precise amounts of yellow, amber and clear liquids from gleaming glass dispensers, before black spray pumps were crimped on and no-nonsense labels printed with my name affixed. The spectacle alone was practically worth the price of admission ($95).
— Read more in An A.I. Machine That Passes the Smell Test at The New York Times.
Posted by Robin on 2 Comments
Today, there [are] only about 100,000 unique fragrances that have ever been made. I think there should be millions.
— Alex Wiltschko of Generation by Osmo, quoted in Can Scent-Generating AI Technology Democratize the Notoriously Exclusive Fragrance Industry? at Fashionista.
Posted by Robin on Leave a Comment
AI isn’t coming to fragrance — it’s already here, and in most things that the average consumer smells. The four fragrance conglomerates responsible for most of what the world smells — DSM-Firmenich, Givaudan, IFF, and Symrise — all integrate AI into their pipelines. Givaudan’s Carto system helps perfumers refine formulas. DSM-Firmenich’s EmotiON claims to produce scents that improve well-being. These systems are used not just in product labs but in fragrance education worldwide.
— Read more in How AI infiltrated perfume at The Verge.
Posted by Robin on Leave a Comment
Frank Voelkl, a principal perfumer at DSM-Firmenich and veteran nose, believes AI can be a foundational instrument. ‘When used thoughtfully, AI is an ally, not a replacement,’ he says, noting it can manage onerous tasks like juggling complex datasets, consumer preferences, raw material availability, and ingredient interactions – enabling more efficient and precise formulation. And for perfumers, more bandwidth for experimentation.
— Read more in Would you let a robot choose your next perfume? at Wallpaper.