
Giorgio Armani will launch Si, a new fragrance for women, in September. Si will be fronted by actress Cate Blanchett…
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Giorgio Armani will launch Si, a new fragrance for women, in September. Si will be fronted by actress Cate Blanchett…
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Giorgio Armani Acqua di Giò is 17 years old. And as I wore the fragrance for this week’s review, I came to feel 17 is the perfect age for the Acqua di Giò wearer, too, because Acqua di Giò smells “immature” and a bit “simple” (I won’t/can’t say “innocent” because I don’t believe many innocent 17-year-old guys exist anymore!) Though I happily (and confidently) wear all manner of fresh, citrus/floral colognes, Acqua di Giò is so adolescent, so connected to a specific time and perfume “Age,” I don’t feel comfortable wearing it.
Acqua di Giò was released in 1996*; the perfume starts with sharp citrus aromas blending with neroli. The opening has a warm vibe; this is not a cool/cold perfume. Next up is a “water” note: a bit floral, a bit calone-ish. Some old ingredients lists say cyclamen is in Acqua di Giò, and certainly clean/clear cyclamen is more apt a description for what I smell than fleshy and dense “persimmon” (which Armani lists as a note; is this a translation or botanical error?) Acqua di Giò’s base is so well blended no note stands out…there’s just a pleasant accumulation of fresh aromas: vaguely woody, vaguely floral. I would categorize this as a perfect teen cologne — for either sex…
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Giorgio Armani has launched limited edition summer 2013 versions of Emporio Armani Diamonds and Emporio Armani Diamonds for Men…
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An animation for the 2013 Armani Acqua for Life campaign (you can see this year's fragrance bottles here).
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Giorgio Armani will launch Nuances, the third fragrance in the limited edition Armani Privé Les Éditions Couture series that includes 2011’s La Femme Bleue and 2012’s Nacre…