The latest fragrance release from luxury footwear brand Jimmy Choo is Illicit, a “modern floriental” developed by perfumer Anne Flipo. Illicit’s notes include ginger, bitter orange, rose, jasmine, honey-amber accord and sandalwood; its ad campaign is fronted by singer, model and actress Sky Ferreira.

I’m probably not the target customer for this perfume: I covet shoes from John Fluevog more than anything from Choo, Manolo Blahnik, Christian Louboutin et. al., and I don’t know anything about Sky Ferreira. According to Sandra Choi, Jimmy Choo’s creative director, “Illicit embodies the daring spirit of the Jimmy Choo woman. She is alluring, hypnotic and lives her life to the full.”¹ I don’t think any of this applies to me, either (alas)…

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