Lightheartedness and sparkle

Posted by Robin on 19 February 2011 21 Comments

Once the colors are chosen, Ms. Gottlieb writes a "brief," the short paragraph given to perfumers that describes what notes and mood the fragrance should embody. In the case of Lola, Ms. Gottlieb envisioned a floral scent with a hint of lightheartedness and "sparkle," she said. "Sparkle usually comes with various fruity notes, but Marc doesn't like fruity notes, so it all had to be done in a way that accomplishes the goal without disappointing him."

— From The Beauty Industry's Knowing Nose, a profile of Ann Gottlieb in the Wall Street Journal.

Consumers understand this reality

Posted by Robin on 26 November 2009 29 Comments

Ann Gottlieb, founder of Ann Gottlieb Associates, concurred. Addressing issues in the U.S. market, she said, “We’re not offering fragrance that inspires and is beautiful and as magnificent as it used to be.” Consumers understand this reality, she said, and take their money elsewhere. Gottlieb added that, “We have abandoned the majority of the market in favor of targeting a 25-and-under consumer. Older consumers feel somewhat neglected.” Meanwhile, she explained, “Younger consumers are not particularly loyal.”

— From CEW Fragrance Rainmakers: Creating Scent Success in a Crisis at GCI Magazine.

Eau D'New York in The Summer: the smell of the Big Apple, part two

Posted by Robin on 25 August 2006 Leave a Comment

Eau D'New York in The Summer (link to audio broadcast and transcript) is a radio piece by Beth Fertig, in which she and fragrance designer Ann Gottlieb check out the smells of the big city in August, very much like the recent Washington Post article Eau Dear: Sniffing Out the Big Apple's Smelliest Spots. Many thanks to Stanzi for the link!

Now Smell This

a blog about perfume

Lightheartedness and sparkle

Consumers understand this reality

Eau D'New York in The Summer: the smell of the Big Apple, part two