Amouage will be opening a new flagship boutique in London, at 14 Lowndes St, Knightsbridge. The store opens on 25 June. Come by on Friday or Saturday, when Amouage will be launching the new Library Collection and offering a special gift with purchases over £50. (via amouage)
Sneak preview: Amouage Library Collection at Aedes
Aedes de Venustas in New York City will be hosting a sneak preview of the new Amouage Library Collection on Thursday, July 1:
Please join Amouage for a sneak preview of the “Library Collection”…
Amouage Library Collection Opus I, II & III ~ new fragrances
Amouage will launch the Library Collection, three fragrances meant to be “timeless pieces which are not subject to fashion”, in July.
Opus I ~ “This wonderful chypre scent by perfumer Daniel Maurel…”
Message in a bottle
Art direction in fragrance is under-estimated. A perfume is a message in a bottle. It's not a smell. It's an impression, an idea. Great fragrances are usually made by a perfumer, and an art director, who says, 'I want it to be like this.'
— Luca Turin, talking about Amouage's Christopher Chong, in Oman's royal family scents global profit in luxury perfumes at CNN.
Amouage Epic Woman ~ fragrance review
I wouldn’t call Amouage an “edgy” house. Its perfumes aren’t likely to surprise or tantalize conceptually. Still, Amouage fragrances have presence. Ubar is summer light and laughter; Jubilation 25 is carnal pleasure; Gold is glamour slashed with femininity; and Lyric Woman is passionate and a little bit moody. Amouage fragrances smell expensive, lush, and carefully crafted, and the house seems to ignore trends in favor of making perfume to suit the seasoned person. Ingénues should look elsewhere.
Amouage’s latest release for women, Epic, doesn’t disappoint. But instead of embodying a particular mood, Epic could be the Amouage lover’s daily go-to scent. Amouage’s website characterizes Epic Woman as a “spicy floral oriental” and lists its top notes as cumin, pink bay, cinnamon; its heart as Damascene rose, tea, geranium, jasmine; and its base as amber, musk, guaiac wood, orris, frankincense, oud, patchouli, sandalwood, and vanilla.
Epic is warm, thick, and fuzzy with smooth edges…