John Galliano will launch Parlez-Moi d’Amour, a new fragrance for women, in October. Parlez-Moi d’Amour, which is fronted by Taylor Momsen, is meant as an ode to love and is geared towards a younger audience than Galliano’s debut scent, 2008’s John Galliano for women…
I can almost hear the executives at Coty as they kicked around ideas for new fragrances. “What about Chloé?” one of them might have said. “Isn’t it time to come up with something new?”
“I don’t know,” another executive said, low-fat, extra hot, caramel latte at her side. “We’ve pretty much squeezed the life out of variations on the original fragrance.”
“Well, let’s look at the Chloé brand. Young, fashionable, casual. Super into khaki and tan leather this season. They don’t want anything complicated.”
“But we’ve already given them narcissus, rose, as well as the original tuberose. Then another take on the original’s name, just to confuse people into buying it by mistake. But wait,” the executive sat up straighter. “Marc Jacobs is making money hand over fist on his single-note splashes. Why don’t we try something like that — except more expensive?”
“Isn’t the market already saturated with lines of single-note scents? I mean, besides Marc Jacobs, there’s Jo Malone, all those Tom Fords, the new Van Cleef & Arpels —”
“Sure, but look how many companies churn out khaki pants? Still, Chloé pants are selling like hotcakes.”
And so a trio of single-note Eaux de Toilette was born…
Joop! will launch a second fragrance under the Wolfgang Joop range in February (see: 2008’s Wolfgang Joop). The new fragrance, Freigeist (freethinker) for men, is a fresh floral fougère “created for a free spirit”…
Chloé will introduce a new trio of fresh florals in February under the name Eau de Fleurs:
Eau de Fleurs Neroli is by perfumer Aliénor Massenet and is described as clear and clean. Additional notes include clary sage, tonka bean, white musk and amber…
Niche line Memo has launched Moon Safari, a new fragrance under the tag line “the leather side of vetiver”:
The dark side of the moon hides a jungle rustling with animals as free as they are wild…