Giorgio Armani’s new fragrance for men, Attitude, was created by Annick Menardo, Alberto Morillas and Olivier Cresp. All three perfumers have worked for Armani before: Menardo created Emporio Armani City Glam for men and women (with the help of Cresp) and Morillas developed Emporio Armani White, Sensi, Sensi White Notes, and the female version of Aqua di Gio.
Menardo (Boucheron Jaipur Pour Homme, Bvlgari Black), Morillas (Bvlgari Omnia, Yves Saint Laurent M7) and Cresp (Thierry Mulger Angel) have all created interesting and original scents, so why did it take all three of them to come up a conventional fragrance like Attitude…
