
Spanish brand Custo Barcelona has launched Blue Wind, a new fragrance for men. Blue Wind is meant to evoke fresh air and cool waves…
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Spanish brand Custo Barcelona has launched Blue Wind, a new fragrance for men. Blue Wind is meant to evoke fresh air and cool waves…
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It’s not unheard of for a flanker to outsell the original pillar fragrance, and I have a feeling that’s the case with Bvlgari’s Omnia. Bvlgari did not include Omnia in their Bvlgari Charms collection (adorable 25 ml travel bottles of most of Bvlgari’s feminine line; see image below far right), although Omnia Green Jade, Omnia Améthyste and Omnia Crystalline all made the cut. The advertising for the latest in the series, Omnia Coral, also includes nods to Omnia Améthyste and Omnia Crystalline, so I’m going to assume those two are the biggest sellers of the bunch, and that Green Jade is perhaps next?
I’d also guess that the original Omnia is the perfumista favorite.1 It’s certainly mine, although I do like Crystalline as well. Green Jade and Améthyste are pleasant enough but I can live without them, and the same is true of the new Coral. Coral is the first fruity floral in the group, and the first fruity floral for Bvlgari. They’re late to the category, of course. By way of apology, perhaps, perfumer Alberto Morillas (he did all of the Omnia series, including the original) noted that it was fruity, “but in a very Bvlgari way”.2
The opening is sweet and tart nonspecific “red fruits”…
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Perfumer Alberto Morillas and a beauty editor from Vogue talk about the fragrance industry and his career. Filmed in April, 2011; in two parts (about 7 minutes long), second is below the jump.
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Anyone who regularly samples mainstream fragrances can vouch for the fact that a disconnect between the advertising and the juice is not an uncommon occurrence, and the gulf can be just as wide at the higher reaches of the price (and status) scale as at the lower. It’s not at all unusual for an aura of luxury, sensuality and sophistication to be projected onto what smells, essentially, like a strawberry lollipop.
Valentino’s new1 Valentina does not sink into strawberry lollipop status, but it’s far too well-behaved to live up to its advertising — I almost wished for strawberry lollipop, or some other sign of exuberance. (There, I’ve already given away the ending, so now you can skip the rest of today’s post and go on about your business). Valentina is supposed to be sensual and sexy, and the advertising, featuring model Freja Beha Erichsen, might also lead you to expect something playful but elegant, rebellious but sophisticated, with all the funding such attributes might require, and then plenty more to spare. The bottle’s floral decoration in subdued tones of pink and ivory could be the haute couture version of the stick-a-flower-on-it trend that started with Marc Jacobs Daisy…
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Shiseido-owned French beauty brand Carita has launched Carita Eau de Parfum. The floral amber scent was developed by perfumer Alberto Morillas…