Youth-oriented clothing brand established in Italy in 1965 by Luciano and Giuliana Benetton. In the early years, colorful knitwear was the focus; the company currently makes a wide range of sportswear and lifestyle items.
Fragrances were introduced in 1987 with Colors of Benetton; other well known scents include Tribu (1993), Hot & Cold (1997), Paradiso Inferno (2001), B.United (2004).
The Benetton fragrance license was held by Perfume Holding; in late 2013 it passed to Puig.
Recent fragrances from Benetton
Recent releases include Cumbia Colors (2005), United Colors of Benetton Woman, Man, Unisex (2006), Puresport (2007), B.United Jeans (2007), White Night (2008), Energy (2008), Essence of United Colors of Benetton (2008), Verde, Blu, Rosso, Giallo (2009), Bianco & Nero (2011), Let's Move (2012), Let's Love (2012), Let's Fly (2013), United Dreams Love Yourself, Live Free & Stay Positive (2014), Open Your Mind (2015), United Dreams Go Far, Aim High & Be Strong (2015), United Dreams Just United (2016).
Where to buy
At Benetton boutiques or online fragrance discounters.
Website
Further reading
See all articles on Now Smell This tagged Benetton.