Anna Ewers and Theo James for Hugo Boss The Scent for Her.
Success is Made
Football (soccer!) stars James Rodríguez, and (below the jump) Daniel Sturridge, in a new campaign for Boss Bottled Unlimited.
The power of Boss
Theo James ("the personification of the seductive side of the BOSS hero: confident in his physical presence as unselfconsciously aware of his allure") and Natasha Poly for the new Boss The Scent.
The boys wanna be her
Freja Beha Erichsen and Adrian Sahores for Hugo Man and the new version of Hugo Woman.
The man of today
Actor Gerard Butler for the 1998 Hugo Boss fragrance Boss Bottled.