This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2026, or 2027 and beyond.
Included here are all new perfumes posted through 2 January 2026. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances are removed from this page once they have been on the market for several months, so this is not a complete list of new fragrances for the year!
New perfumes (now in stores):
4711 Remix Vibrant Night
Acqua di Parma Gelsomino a Freddo
Acqua di Parma Gelsomino a Freddo Ambrosia & Zafferano Ambrosia
Acqua di Parma Colonia il Profumo Millesimato
Aerin Amber Musk Vanille
Aesop Above Us, Steorra
Aftelier Patchouli Noir
Akro Crush
Amouage Sindbad
Amouage Opus XVI Timber
Anatole Lebreton Duende & Rubaiyat
Andrea Maack Neon Veil
Arielle Shoshana Wednesday
Arquiste Nocturnality
Atelier Cologne Oolang Monochrome
Atkinsons Ambre Royal, Midnight Scented Dream & Platinum Blend
Balmain Cuir Élysées
BeauFort London Sirenide
Billie Eilish Your Turn II
Bond no. 9 New York Chic :: Good Oud & Oud Supreme
Bottega Veneta Almost Dawn, Goodmorning Midnight & Hinoki
Britney Spears Fantasy Did It Again Edition
Burberry Her Vanilla Absolute
By Kilian Her Majesty :: Angels' Share on the Rocks
Byredo Alto Astral :: Bois Obscur
By Rosie Jane Remi
Carner Barcelona Bo-Bo Intense
Carolina Herrera Good Girl Jasmine Absolute
Chanel Bleu de Chanel L'Exclusif
Chloé Chloé Le Parfum
Christian Dior Sauvage Rare Blend :: Miss Dior Essence
Christian Dior Addict Peachy Glow, Purple Glow & Rosy Glow
Christian Dior Cuir Saddle
Christian Louboutin Lavande Fétiche
Coach Dreams Starlight
Comme des Garçons Vaquera Classique Perdu :: Max Richter 01
Costume National Fiery Amber
Coty Infiniment Coty Paris Ambre Antique
Creed Oud Zarian
Dawn Spencer Hurwitz Snow Angels, Black Death Cherry & Cherry Daydream
Diptyque Lazulio
Dolce & Gabbana Velvet Honey Santal & Velvet Passion Oud
Dolce & Gabbana The One Intense :: My Devotion
Donna Karan DKNY 24/7 Electric & 24/7 Rush
Dries Van Noten Havana Gold
DS & Durga Concrete Lightning :: Cognac Reign
Elie Saab Le Parfum Absolu
Ellis Brooklyn Vanilla Man & Worth Avenue
Ellis Brooklyn Queens Caramel :: Vanilla Salt
Escada Yum Me, Sunny!
Escentric Molecules Molecule 01 + Cistus
Estée Lauder Beautiful Magnolia Fleur
Etat Libre d’Orange Above the Waves
Fendi Eaux d'Artifice
Fragonard L’Air de Grasse
Gallivant Ar Riyād, Dubai & Souq Wāqif
Giorgio Armani Orange Méditerranée & Oud Nacré :: My Way Sunny Vanilla
Giorgio Armani Armani Privé Lumières :: Armani Privé Cuir Nu
Givenchy Irresistible Nectar
Gucci Guilty Absolu de Parfum Pour Femme & Pour Homme
Gucci Muschio di Luce, Muschio Mineralis, Rosa Incandescente & Rosa Sublime
Gucci Lignum Idealis & Ylang Ambrato
Guerlain La Petite Robe Noire Honey Rose :: Shalimar L'Essence :: Florabloom Absolu
Guerlain Royal Extract III :: L'Homme Idéal Cologne Forte
Heeley Pomelo Crush
Hermès Oud Esma :: Barénia Intense
Hiram Green Ultra
Imaginary Authors The Abandoned Mansion
Jimmy Choo I Want Choo With Love
John Varvatos Artisan Forest :: XX Elixir
Jo Loves Rose & Dates
Jo Malone Sandalwood & Spiced Apricot
Jovoy Paris Ha Long Bay
Juicy Couture Just Moi
Juliette Has A Gun Powder Love
Kate Spade Pop
Lancôme Idôle Peach ‘N Roses
L’Artisan Parfumeur Fleur de Lune
L’Entropiste Ensang Noir
Liberty LBTY Liberty 1875 :: LBTY Tana Meadow
L'Occitane Nuit Festive & Premiers Rayons
Loewe Roasted Vanilla, Bittersweet Oud & Iris Root
Lolita Lempicka Fleurs de Lolita Lempicka
Lorenzo Villoresi Teti
Louis Vuitton Fantasmagory
LoveShackFancy Secret Crush
Lush Big Blue, Black Pearl & Candy Rain :: Super Fairy
Maison Francis Kurkdjian Baccarat Rouge 540 Édition Millésime
Marc Jacobs Daisy Murakami
Mark Buxton Perfumes Wild Wild Wood
Michael Kors Pour Femme Absolu & Pour Homme Absolu
Miller Harris Legato
Miu Miu Miutine
Montblanc Signature Elixir
Moschino Toy Boy 2
Mugler Alien Pulp
Narciso Rodriguez All Of Me Floral
Nest Fragrances Santa Barbara Strawberry :: Creme De Clementine
Nina Ricci Vénus Intense
Ormonde Jayne Vanilla Mistral :: Jardin Secret
Ormonde Jayne Bijou Zafran & Oud Liaisons
Paco Rabanne Burning Leather
Paco Rabanne Fame in Love & Phantom in Red
Parfum d'Empire Madagascar Le Baume Vanille
Parfums de Marly Carios, Eragon & Valero
Parfums de Nicolaï Crème Ebène
Parle Moi de Parfum Looking for Vanilla
Penhaligon’s The Cut
Pierre Guillaume Volupte Noire & Kyphenzé
Prada Infusion de Santal Chai :: Paradigme
Profumum Auriga
Puig Agua Brava, Agua Lavanda Iris, Agua Noble & Agua Mediterránea
Ralph Lauren Ralph's Club New York
Ralph Lauren Polo Red Extreme
Régime des Fleurs Black Spruce :: Mint Leaf
Régime des Fleurs Wicked Honey :: Bitter Lime Rind
Roberto Cavalli Marbleous Leather, Marbleous Rose & Marbleous Vetiver
Salvatore Ferragamo Signorina Romantica :: Sublime Leather
Sarah Jessica Parker Lovely Noir
Serge Lutens Bois Roi D'Agalloche, Zurafà, Cracheuse de Flammes, Sidi Bel-Abbès & Tarab
Tauer Perfumes L’Air du Désert Marocain Noir
The 7 Virtues Buttercream Haze
Tocca Laila
Tom Ford Black Orchid Reserve :: Oud Voyager
Tom Ford Figue Érotique
Trish McEvoy No. 8
Trudon 45°, Midnight Omen & Mystique
Valentino Amour Sans Détour
Valentino Born in Roma Donna Ivory & Born in Roma Uomo Ivory
Versace Versace Pour Femme Dylan Blush Pink
Versace Crystal Emerald
Victoria's Secret Bombshell Soirée :: Very Sexy Scarlet
Victoria's Secret Very Sexy Blush & Very Sexy Euphoric
Viktor & Rolf Flowerbomb Pretty Peony
Vince Camuto Rosso & Amore Intenso
Yves Rocher Baies d'Hiver
Yves Saint Laurent Libre Vanille Couture
Zoologist Olm
Upcoming fragrance launches 2026:
Elizabeth Arden Green Tea Strawberry Basil (?)
Floral Street + Bridgerton (?)
Juliette Has A Gun Madeleine Impériale (?)
Molton Brown Tea Ceremony (early 2026)
Valentino Born in Roma Donna Purple Melancholia & Born in Roma Uomo Purple Melancholia (?)
Yves Saint Laurent Libre Berry Crush (?)
2027 or Unknown launch date:
Louis Vuitton Journey to China trio (?)
Olfactive Studio 3 new fragrances (?)