As we all know by now, it’s really difficult to keep up with the fragrance world these days: so many new perfumes, so many new collections and companies and brands. Furthermore, work has demanded more and more of my attention over the course of 2015, so I’m feeling more out-of-date than usual. I became aware of Raw Spirit last summer when I spied two of the brand’s fragrances at a Birchbox boutique in New York, but I didn’t actually try anything from the line until this week.
What is Raw Spirit? According to the company website, it’s a project of Nomad Two Worlds, “a socially responsible entertainment and lifestyle brand, whose mission is to collaborate with Indigenous and marginalized communities to create culturally relevant contemporary art and entertainment and ‘meaningful’ luxury consumer products which provide economic benefit to our partner communities and further the public’s understanding and appreciation of the world’s most threatened cultures.” Got all that? I’m not sure that I do, but I’ve been giving the fragrances a shot all the same…
