Sometimes it seems as though high-end beauty-product companies have been competing in the “green” arena for ages. In fact, Patyka is one of the more venerable natural and organic boutique lines, having recently reached the ripe age of four years. Its only freestanding store in the United States is located in New York’s West Village, where it presents an unassuming façade amidst other neighborhood shops.

Patyka’s small, sun-washed space is neatly organized and welcoming in an understated way. Artfully distressed shelving displays Patyka’s three Ecocert-approved product collections: the classic Patyka range, including four all-natural fragrances; Biokaliftin specialized skincare; and the new Family line of organic body and face products in brightly colored plastic bottles. The products themselves are set off against the room’s subtle textures and details: a brick-wall painted creamy white, mirrors of different vintages, hand-written price tags dangling from tester bottles, a frosted-glass doorknob…

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