
Orange blossom is saddled with associations the perfume lover has to shake off to really enjoy the flower’s fragrance. First, orange blossom evokes brides, purity, and white lace. For someone looking to project a more sensuous image, orange blossom might not cut it. Next, a lot of cheap soap smells like orange blossom. As a result, when you sniff an orange blossom-based fragrance, you might be torn between visions of church weddings and of gas station bathrooms. Lucky for us, Vero Profumo Rubj, especially in Eau de Parfum, breaks the mold of the typical orange blossom fragrance.
Vero Kern is the nose behind Vero Profumo, founded in 2007. Unlike some perfume houses that burst onto the scene with a dozen perfumes, so far she’s limited her offerings to three fragrances: Onda, Kiki, and Rubj. Each of the fragrances is distinctly different. Onda, with its leathery, almost fetid, vetiver is inscrutable and moody. Kiki’s lavender is energetic and crisp. Rubj bursts with feminine light and emotion…



