Way in the back of the July 1955 issue of Woman’s Home Companion, opposite an ad for Miracle Whip, Lilly Daché laid out her “Secrets of Lifelong Glamour.” In the article, she promises:
With glamour, a woman can get almost anything she wants out of life. It took me years to discover it…if only I had known when I was a girl!…You do not need money or leisure or to be young — you can start putting glamour into your life right now.
Today, it’s hard to imagine how ubiquitous Lilly Daché’s name was back when a woman wouldn’t leave the house without a hat. Daché, along with Sally Victor, was one of the most famous milliners in the United States. She popularized the turban and snood and rallied for the strapless bra. (She also put her name to two fragrances, Lilly Daché Dashing and Lilly Daché Drifting. I don’t know exactly when they were released or discontinued, but I found ads for them from the mid-1940s.)
Although Daché lists Helen Keller and Oveta Culp Hobby among the world’s most glamorous women…
