
I’ve smelled so much fabulous perfume lately. I’ve already bought a bottle of Laura Mercier Minuit Enchanté, plan on springing for some L’Artisan Parfumeur Havana Vanille, love my decant of Tauer Perfumes Une Rose Chyprée, am enjoying Natori, and am tantalized by Tom Ford Private Blend Oud Wood. I practically can’t sleep waiting to try Amouage Epic. Thinking of my pocketbook, I apprehensively dabbed a few drops of Giorgio Armani Idole d’Armani Eau de Parfum on my wrist. I needn’t have worried. Thank you, perfume gods, for a fragrance I’m not even tempted to buy.
Idole d’Armani launched this month. Perfumer Bruno Jovanovic created Idole, using — and here I lift directly from the Armani cosmetics website: top notes of “dazzling bitter orange, juicy pear, ginger and davana”; middle notes of “audacious rose loukoum and mythical jasmine blended boldly with saffron absolute, creating a honey-coloured subtle spicy note”; and base notes of “unexpected styrax, patchouli and vetiver”. (Let’s just hope the Armani marketing people don’t enter the Prix Eau Faux, or the rest of us don’t stand a chance).
Despite the Armani website’s cheesy description, Idole is built on a foundation that smells Armani perfect…





