It’s Wednesday and National Tempura Day. Birthdays: Zora Neale Hurston and Gerald Durrell. What fragrance are you wearing?
I’m copying everyone who wore Hermès Osmanthe Yunnan yesterday.
Reminder: 1/9 is National Apricot Day…
Playful, textural and slightly unconventional
‘We’re seeing customers lean into more unexpected, savoury notes such as pepper and tomato leaf. There’s a real appetite for fragrance that feels playful, textural and slightly unconventional,’ says Natalie Guselli, Liberty’s Head of Beauty.
Nick Gilbert, creative director at Olfiction, agrees. He adds that there will be ‘new takes on milky or 'lactonic' fragrances, sweet roasted and caramelised effects, and a proliferation of starch-y notes such as rice’.
— Read more in From Savoury Notes To Soothing Spritzes, These Are 7 New Perfume Trends To Know Now at Elle.
The damage so far: fourth quarter 2025 buying poll
2025 is over, but we can’t wipe the slate clean just yet. Donatella Versace, Our Lady of Fragranced Forgiveness,1 has a few free moments after recovering from her New Year party at Claridge’s, and she wants to help you move into 2026 with a clean conscience. Do confess — Donatella always forgives.
Tell us about your purchases for the fourth quarter (October, November and December) of 2025 in the comments. You can just tell us the number of bottles, or you can list your acquisitions, whatever you like…
Floral Street + Bridgerton Enchanted Masquerade ~ new fragrance
UK-based niche line Floral Street, in collaboration with the television series Bridgerton, will launch Enchanted Masquerade, a new fragrance for women…
Marc Jacobs Daisy Wild Eau So Extra ~ new fragrance
Marc Jacobs will introduce Daisy Wild Eau So Extra, a new fragrance for women. Daisy Wild Eau So Extra is a flanker to 2023′s Daisy Wild, which was a flanker to 2007′s Daisy, and follows 2024’s Daisy Wild Eau So Intense…